Scene Branding, Here and Now of New Business

On August 7, 2022, the annual “New Species Explosion – Wu Sheng Business Methodology Release 2022” kicked off. Wu Sheng, the proposer of Scene Methodology and founder of Scene Lab, released 8 methods and 5 forecasts of Scene Branding (SB) , systematically telling a “highly deterministic era of branding”.

The 6th New Species Explosion summarizes 8 methods ✅ of SB.

✅ 1️⃣ Trust relationship, with case studies from “Duku” and “Zhihu.” SB is a minimal model of trust relationship, a decentralized mechanism, and in-depth product, channel, and user operation. Wu shared a trend insight that pragmatic consumption is becoming the mainstream of consumption.

✅ 2️⃣ NFT spirit, with the case studies are “Bored Ape” and “Kuaishou”. SB is the super IP of digital consumption, NFT spirit, deepening the brand assets in the digital era. Wu believes that Bored Ape represents the new speed of digital popularity, and NFT spirit of quantifiable, distributable and traceable should become the digital belief of each brand.

✅ 3️⃣ Experience system, with the cases of “ARCFOX” and “Radish Run”. SB is a transgressive experience of digital life, designing experience systems to lead a differentiated life. Products should build their own experience system to become the meaningful carrier of digital life with performance /social / cognitive experience.

✅ 4️⃣ Emotion algorithm, with the case studies of “Whale” and “Fudi”. SB is an emotional algorithm of user journey, modelling the entire scene data and designing the whole life cycle. To activate today’s users, it is necessary to match the emotional “code”.

✅ 5️⃣ Problem list, with the case studies are “3 Wings Bird” and “ZX Technology”. SB is a solution that evolves along with users, sorting out problem lists and developing real scenarios. The problem list is a list of lifestyle pain points and is the smallest unit of scene wisdom. Establishing a list of problems is the premise of scene’s continuous problem solving approach.

✅ 6️⃣ Scene infrastructure, with the cases of “Jiaotzu Park FBD” and “FocusMedia”. SB is a self-driven refreshing mechanism of scene infrastructure, with bottom-level innovation and new business spirit at the same frequency. Scene infrastructure is required to provide sustainable certainty in the face of diverse, discrete, and uncertain new consumption and new interests.

✅ 7️⃣ Scene Identity, with the case studies of “ThinkBook” and “Yunnan Baiyao”. SB is a product logic defined by scene identity, which aggregates the diversity of individuals and fluidly connects digital scenes. A person has multiple real-world IDs that can be switched at any time. SB must deal with this new digital individual.

✅8️⃣ Knowledge map, and the case study is “LAUNCH debut”. SB is the knowledge map of a new lifestyle, as well as the planning of the supply chain and the delivery of new ideas.

#chinabusiness #scene #branding #method #chinatrend #digitallife #chinamarket

6 Tips for Improving Cross-Cultural Business Communication

Have you been living in a cross-cultural environment? If yes, then you must have known why cross-cultural communication is important. If not, these tips will be useful for you to start.

Cross-cultural communication is invaluable in business. It is required for successful business negotiations, building relationships with global business partners and collaboration within and outside your team.

Cross-cultural communication is not just about verbal communication either. It helps to be able to read body language and eye contact and communicate using other 𝗻𝗼𝗻-𝘃𝗲𝗿𝗯𝗮𝗹 𝗰𝘂𝗲𝘀. These nuances are unique to cultures and are very important to effective communication.

6 Tips for Improving Cross-Cultural Business Communication

✅ 1. Develop Cultural Awareness

– Understanding the differences between one’s own culture and the culture of others is called cultural awareness. Developing this 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 and striving to understand more is an essential step in cross-cultural communication.

You can gain this awareness by 𝗮𝘀𝗸𝗶𝗻𝗴 questions, 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 to people with different cultural backgrounds, 𝘃𝗶𝘀𝗶𝘁𝗶𝗻𝗴 cultural museums or institutions, 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 books, or 𝘁𝗮𝗸𝗶𝗻𝗴 classes.

✅ 2. Learn a New Language

– Learning a new language can be hugely beneficial for cross-cultural communication in business.

Learning a new language helps us 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 with others and gives us 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 into the culture.

✅ 3. Choose Face-to-Face Communication

– A lot of communication happens in our mannerisms and body language. As much as possible, try to communicate with people 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻 𝗼𝗿 𝗼𝗻 𝘃𝗶𝗱𝗲𝗼. This helps to develop relationships and reduces miscommunication, a common problem in international business.

✅ 4. Open Your Mind

– When you’re part of a large global enterprise, you have colleagues from other cultures with a wide spectrum of perspectives, experiences and skills, which often differ from those that may be common in your own culture.

With an open mind, you’re more willing to 𝗵𝗲𝗮𝗿 new 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 and 𝘁𝗿𝘆 new 𝗶𝗱𝗲𝗮𝘀, both of which foster 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.

✅ 5. Be Flexible

– This is where we really embrace and practice trying new ideas. When we stay flexible, we are more open to improvement and opportunities – both of which are critical for professional and personal development. Try stepping out of your comfort zone and doing something a new way.

✅ 6. Maintain Proper Etiquette

– When meeting with a new client or business associate, having proper etiquette is important.

For example, if you’re meeting someone from China, it would be helpful to know that a proper greeting is a nod, a bow or a handshake. 😉

Each culture has different rules of etiquette and formalities. Using poor etiquette communicates a lack of knowledge or care and could make the difference in business activities. When in doubt, do your research and observe.

Cross-cultural communication is a necessary capability as our world becomes increasingly globalised and interconnected. Especially in business, being able to communicate across cultures is crucial to success.

We help professionals to learn cross-cultural ( especially cross west-east ) business skills for a global career / business that can take them anywhere.

👉 Which tip do you like most?

Ten Prophecies of China’s Economy 中国经济的十大预言

Not long ago, Ren Zeping, a famous Chinese economist released “Ten Prophecies of  China’s Economy”.

I hope it will be helpful for you to see the big picture. Read the macro trends, grasp the investment opportunities,. Choice is more important than hard work. The real wisdom is to follow the trend.

The first big prophecy, the world is at the end of the great cycle, the old order began to disintegrate, the new order is being rebuilt; economic trends, geopolitics, various trends of thought are in turmoil, whether it is China-US trade friction, or the recent Russia-Ukraine conflict, all the turmoil is for the establishment of a new order.

The second prophecy is that the nature of the China-US trade friction is strategic containment, which has a long-term and severe nature, so China has a longer way to go.

The third prophecy is that China’s development strategy is undergoing a major adjustment to promote development from high speed to high quality. As ordinary people, only by choosing the right industry with high speed development and entering into it, we can better benefit the dividends of construction development in the future.

The fourth prophecy is that China is expected to become the world’s largest economy in 2030, which will change the global economic map.

From the perspective of investment, China has the world’s largest consumer market (1.4 billion people), the world’s largest middle-income group (400 million people), and the middle-income group is still expanding. China’s labor resources are nearly 900 million people, more than 700 million are employed people, the total number of highly educated talent is about 200 million. The demographic dividend is shifting to a talent dividend.

The fifth prophecy is that China’s economic structure will undergo historic changes, and new infrastructure, new energy, digital economy and high-end manufacturing will replace real estate and old infrastructure as the new engine of the economy, which will bring new opportunities.

The sixth prophecy is that China is expected to overtake other countries in the new energy revolution and open a “golden fifteen years” and a trillion dollar track for new energy development, and lead the third energy revolution.

Historically, the first energy revolution is the application of coal, transportation switched from horse-drawn carriages to trains, after which the United Kingdom overtook the Netherlands; the second energy revolution is the application of oil and natural gas, with gasoline and diesel, cars became transportation, after which the United States overtook the United Kingdom; and the third energy revolution is NOW, the application of renewable energy is replacing fossil energy, and how China will develop in the future.

The seventh prediction is that as China’s urbanization enters the middle and late stages, the population is increasingly moving to big cities and large metropolitan areas, and the northeast and central regions are now facing serious population outflow problems. The talent “war” is intensive everywhere. But for the big cities the strong ones are still strong and the weak ones are still weak. If you want to re-choose a city for your future life, now you must think about it.

The eighth prophecy, real estate enters into the era of stock, regional differentiation will become increasingly obvious; the industry is facing reshuffle, and the transformation of real estate tax is the trend.

The ninth prophecy, the ageing population and the falling birth rate are accelerating. China’s economy is shifting from the demographic dividend to the talent dividend. The number of newborns in China is declining, so what China needs to cultivate is talent, especially highly educated talents.

The tenth prophecy is that China’s economy starts a second growth curve, shifting from high speed growth to high quality development, which will create completely different wealth opportunities than ever before. And many new economies, new technologies, new models and new consumptions will definitely emerge. If you are an investor, then you should heavyweight the future to have a great return.

Investing is to invest in the future. In every era there are opportunities belong to that era.

不久前著名经济学家, 任泽平发布了 《 中国经济的十大预言》。











第八大预言,房地产步入存量时代,区域分化将日益明显,行业面临洗牌, 房地产税的转型是大势所趋。

第九大预言,人口老龄化,少子化加速到来,中国经济从人口红利转向人才红利。 中国的新生儿数量在下降,所以中国要培养的是人才。特别是受过高等教育的人才。

第十大预言,中国经济启动第二增长曲线,从高速增长转向高质量发展,这将创造完全不同于以往的财富机会。 并且一定会涌现许多新经济、新技术、新模式、新消费。 如果你是一个投资者,那么你要重仓未来,才会拥有丰厚的回报。



Ask These 3 Questions Everyday to Change Your Life

Today I received an email from Team Tony Robbins, and I would like to share it with you.


Can you believe this?

It has been two years this week since the world shut down.

If you’re still feeling stuck, unfulfilled, or frustrated after all this time and you want to avoid another year of these same emotions, there’s good news!

You can turn it all around right now all on your own.

Because you can decide what to focus on, in every moment of your life.

Decisions – NOT conditions – are what ultimately determine our destiny.

There are three decisions we’re all making consciously or unconsciously…

And when you’re aware of these three decisions, you can strengthen your decision-making muscle, gain more CLARITY into what you want, and ultimately create more joy and more fulfillment in your life!

  1. What am I going to FOCUS on?

What we choose to focus on affects our whole life.

Unfortunately, what most people focus on is what they fear – it’s human nature!

We have a 2-million-year-old brain designed to keep us safe and alert us of danger.

What we focus on, we feel – whether it’s true or not. And as Tony says, “where focus goes, energy flows.”.

What if you spent this time focusing on gratitude or cultivating a growth mindset?

2. What does this MEAN?

The meaning you assign to things will ultimately shape how you feel.

Is someone criticizing you, or instead offering valuable insights?

The most successful people in the world can take ANY experience and make it work FOR them.

Focus on creating a meaning that empowers you, and your brain will find the resources to make it happen.

3. What am I going to DO?

How are you going to respond? How can you grow during this time?

If you’re angry, you’re going to do something different than if you’re feeling grateful.

Meaning has a profound impact on the actions you take (or don’t take)!

Making these decisions helps you move from a world where other people are making decisions for you, to a world where you’re in control.

Tony has always said that your destiny is shaped by your decisions. And throughout a lifetime, you’ll make thousands of decisions.

These are three that you make DAILY that have tremendous influence in the present and the future.

It’s up to YOU to control your focus.

You can decide to be frustrated, angry, or scared…

Or you can decide to be grateful, joyful, and blessed.

One thing Tony’s mentor Jim Rohn taught him is “every day, stand guard at the door of your mind.”

During unique times like this, we need to stand guard – especially if we want to shift our habits and emotions from the last two years.

Only you can decide to raise your standards and make decisions that empower you to reach your next level.

And remember, even the smallest decision has the power to radically transform your life for the better.


Transformation In Action – Five Structures in 2022

The Five Structures is a profiling system I learned in November 2021. The most interesting thing for me is that the five structures annual chart shows how my personal development will be like in the year.

The year of 2021 is almost ending. When I look back my personal development and skills upgrading with the five structures trend, I have to say it’s quite matching. It’s a year full of challenges for me in many perspectives. I call it a REFLECTION year – I do underground work or prepare for the coming years. In this year I stretched myself quite a lot in certain areas, like companion – connecting new people and seeking my tribes.

I have achieved two things in this structure. First, I have connected some important people for my future, which laid a solid foundation for my transformation in the coming years. Second, a plan for expanding my social connection is in place for 2022 (I will put some effort to execute).

Photo by S Migaj on

I had quite some struggle in wealth, due to some factors partly influenced by the pandemic (I couldn’t easily travel back China to solve it). Luckily I got support from my family in China. It helped me to carry on my project initiated one year ago. Till today I have found the clarity of my path.

I appreciate that 2021 allowed me to meet important people, to learn from great mentors and peers and to reflect my values and life path.

I look forward to the year of 2022 because it looks prosperous and hopeful from my five structures trend. The chart on the top shows that the trend of 2022 switches the direction and the potentials of my upgrading.

In the coming year I have the potential to influence others and my field very well if I follow my path. I will have fulfilment by serving others as a supporter. I am able to bridge more people and business between the east and the west by providing resources and contacts. It sounds great, right?

Last, I would say 2022 will be transformation in action.



If you want to learn about your five structures in 2022, please send me a message by the contact form.

Accelerate Your Dreams

Before the summer vacation in the Alps, I spent some time to review my dreams in the past and the journeys I took to realise them.

The biggest dream so far I manifested is the cross-border dream. I have studied, worked and lived in the Netherlands for 11 years since I came out of China in 2010 September. I started my dream in 2002 with two best friends’ influence, and followed my heart, pushed through all the obstacles, failures and reached the destination. 8 years later, my dream came true. 

Till last year I found that the cross-border dream was not for myself alone, which is one part of my life purpose. I made other crossing over things during these years.

I studied computer science and technology then worked on IT for one decade in China; studied business administration in the Netherlands and work on Business-IT field. As I was first spiritually awakened in 2009, a new world was opened for me which is mystic and beyond my mind. The awakening experience transformed me to be a spiritual seeker living in a reality-spiritual world.

My life in the Netherlands spins fast, up down up down all the way. It took me 10 years to be 80% grounded in this low land. Through these years, I feel grateful for this life starting in China. Without the nourishment of deeply rooted Chinese culture, I wouldn’t realise my strengths of learning, adapting and empowering. My spirit that transcends time, space and national boundaries showed me a bird’s eye view that I came to the world for being the bridge between different worlds. 

In December 2020 all my dots were connected together after 11 years. Finally all the pieces of my life experience came to together and showed me the blueprint. With a calling a new dream is created. During this special time on our planet, I hope new dreams to manifest in a much faster speed. I believe self-realization is human high-level need and sacred life goal.

To all those who are struggling to chase their dreams, I would say “Never Give Up! Focus! Your dreams can come true.”

To all those who realised their dreams, be the light and spread the light for others who are on their journeys towards their dreams!

Bring More “Yin” Energy in Business


The Tao teaches us the art of living and doing business. Yin and yang are symbols of the Tao. They are the dynamic force of the Tao, constantly interacting with one another. The yin represents the feminine energy, soft, sensibility, dark, receptive, and the moon. While the yang represents the masculine energy, hard, rationality, light, active, and the sun.

When the yin and yang energies are balanced, we experience harmony, beauty and peace. But when they are out of balance, the opposite occurs.

In today’s business world, there is an abundance of yang energy, which can mean forward driving, fast growing and super productive without regard for the damage done to others and the environment. The yin energy in business we don’t pay enough attention to, such as compassion, collaboration, nourishment, kindness and receptiveness.

Here is a good sample of bringing more yin energy in business. There is a company C negotiated with one big client about cooperation. C had made a big concession but the opposite still didn’t agree. The negotiations had reached an impasse. Knowing any negligence and indiscretion in such situation may result in a big order missing, all of experienced negotiation represents of C daren’t go further and their boss had no idea either.

Then one manager A from C smiled towards the opposite represents and said politely, “Our company is very sincere to make a long-term happy cooperation with your company. And we believe your company has the same goal. Otherwise, we wouldn’t negotiate for so long time. Although there are some discrepancies in certain things, we have the same goal of making a long-term cooperation, which is one thing we all know. Each company proposes different solutions, and the pricing is certainly different. Probably it has more advantages in the short term if the pricing is lower, but you get what you pay for. In the long term, you may find internal friction, low efficiency, slow development and so forth.”

“The solution provided by our company is fit for your current situation. We believe it will bring many economic benefits, also we believe that you recognize the strength of our company. We do hope to have a long-term cooperation with you.  About the cooperation details, we may discuss further. Of course, we have our bottom line and we will keep it.”

“I think the relationship between two companies is like the marriage. Now it’s the loving stage, also mutual adjustment and adaptation period, but we are looking forward to the happy marriage. Then we could create one healthy baby and lead a happy life together!”

The result is, the yin energy brought by A eased the tension of the negotiation, especially the last sentence made the people laugh. Finally it brought harmony to the business and both sides agreed the cooperation.

Accelerate Your Business with Ease, Grace & Joy!

Are you in the process of starting a new business and not sure where to begin?

I have a special process to guide a start-up business to success and profit.


Are you a business owner who wants to have more Freedom?

I have a 5 Business Prosperity Secrets” coaching program for you.


Are you feeling stuck in your business and don’t know how to break through it?

Or  you are thinking to transform your business model?

I can help you and Accelerate your business with Ease, Grace and Joy!

And you will definitely have life-changing experience.



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Let’s talk. I offer a free 45-minute telephone/Skype conversation to determine which business coaching program is right for you and your unique business situation.

Call today to schedule an appointment:

+ 31 (0) 63937-7457 or click here to send email.